Most people have a vague idea of what graphic designers do. They create logos for companies, fix photos in Photoshop, and make advertisements, right? While these are all true, they are just a few small pieces of a much larger picture.
Design is everywhere. It's on the toothpaste you use in the morning, the personal care products you use, the coffee you drink, the restaurants you go to, the public and private transportation you use, the phone you carry, the software and apps you use, the websites you visit, and even the movie poster you see when you go to the cinema.
This creativity is not an accident. It is the result of a process of successful practices that appeal to logic and leave a mark on the subconscious thinking of consumers, even to the point of convincing them and defending them without effort. This is because these brands, products, or publications have taken the right of recognition from consumers.
How many people are fighting over Huawei or Galaxy phones, or defending iPhone phones? We can say that graphic designers are always leaving their mark around us. They are an integral part of these commercial battles.
Good communication skills are an essential part of a graphic designer's toolkit. It's great to make images look beautiful, shiny, or appealing. But the most important part of the graphic design process happens before the pen hits the paper. Designers must understand the client's needs, and the client must explain their needs and requirements so that they can touch the emotions of consumers, making them lifelong advocates.
So, what products do you consume on a daily, weekly, monthly, or yearly basis? Think about how graphic design has influenced your decision to buy them. The next time you see a logo, a product package, or an advertisement, take a moment to appreciate the work of the graphic designers who created it
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